The British Academy for Training and Development offers a training course in tourism marketing for anyone interested in taking the course. Tourism marketing and promotion play a significant role in developing the tourism sector to achieve the highest levels of success and excellence, leading to prosperity for all countries in economic fields. The tourism industry and its development have become crucial in the lives of nations, as tourism results from growth and penetrates all economic sectors globally. Tourism has shown resilience against crises, and all experiences have proven that this industry is not only sustainable but also grows and flourishes year after year. It is an industry tied to human desires for knowledge, adventure, and crossing borders. Tourism has become more popular and widespread due to the technological means available for marketing tourism in different countries. Social media and the internet are filled with information, images, and data, which have proven to be supportive factors in the global tourism market and the ability to attract tourists. It is essential to recognize that marketing for tourism has become critically important for elevating the industry to its highest levels.

The British Academy for Training and Development presents this course for the following audience:

• Managers and owners of tourism establishments who wish to develop the tourism industry.
• All workers in media departments specialized in promotion and advertising.
• Employees responsible for the promotional and marketing campaign in tourist facilities.
• Managers and employees of advanced hotels.
• Anyone who finds himself in need of this course.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• The ability to deal with high-level marketing and promotion programs.
• Adopting modern methods of tourism marketing.
• The ability to analyze the market environment and search for opportunities in tourism markets.
• Improving the tourism image in countries.
• Entering new and promising tourism markets.
• Balancing clients and tourism objectives.
• Administrative skills for hotels and resorts.
• Excellence in dealing with data, information, statistics, maps and tourism plans.
• Knowledge of promotional tools for tourism institutions.

• Introducing the general principles of marketing.
• The concept of tourism marketing and its importance in the tourism industry.
• Distinctive characteristics of tourism services.
• Technological development and its relationship to tourism development.
• The media and its role in the world of tourism.
• Tourist attractions.
• Tourism marketing planning.
• Strategies for promoting tourism services.
• Advertising - sales promotion - media - marketing mix - sales mix.
• Study and analyze the tourism market and understand the needs and desires of customers.
• Developing tourism products.
• Digital marketing strategies in tourism.
• Managing relationships with tourism clients.
• Techniques and tools to measure the success of marketing campaigns and analyze data.
• Innovation and new trends in tourism marketing.
• International marketing and e-commerce in tourism.
• Brand management in the tourism industry.